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JOANNE TOMCZAK, MS

Research experience:

  • Research design and execution for organizations of all sizes in the private, public, and non-profit sectors
  • Health insurance, health care, consumer and business products, utilities, public services, and financial services industries
  • Qualitative and quantitative methods including focus groups, depth interviews, and telephone, mail, and online surveys
  • Needs assessments, attitude, awareness, and usage studies, tracking studies, concept testing, opinion surveys
  • Management and oversight of all phases of execution from field work and data tabulation through reporting and presentation
  • Database design

Education:

  • Master of Science, Mental Health Administration (emphasis on research methodology), Northern Illinois University, DeKalb, Illinois
  • Bachelor of Arts, Psychology, Cornell University, Ithaca, NY

Personal statement:
Actionable research findings result from solid research design and execution. Solid research design and execution result from time spent on fully understanding a client's information needs and utilizing the most effective and efficient methodologies to meet those needs. With almost 30 years experience as a research professional, including 15 spent building my own company from start-up to successful multi-million dollar operation, I have the depth of experience to match needs with methods and ensure the integrity of the research results.