JOANNE TOMCZAK, MS
Research experience:
- Research design and execution for organizations of all sizes in the private, public, and non-profit sectors
- Health insurance, health care, consumer and business products, utilities, public services, and financial services industries
- Qualitative and quantitative methods including focus groups, depth interviews, and telephone, mail, and online surveys
- Needs assessments, attitude, awareness, and usage studies, tracking studies, concept testing, opinion surveys
- Management and oversight of all phases of execution from field work and data tabulation through reporting and presentation
- Database design
Education:
- Master of Science, Mental Health Administration (emphasis on research methodology), Northern Illinois University, DeKalb, Illinois
- Bachelor of Arts, Psychology, Cornell University, Ithaca, NY
Personal statement:
Actionable research findings result from solid research design and execution. Solid research design and execution result from time spent on fully understanding a client's information needs and utilizing the most effective and efficient methodologies to meet those needs. With almost 30 years experience as a research professional, including 15 spent building my own company from start-up to successful multi-million dollar operation, I have the depth of experience to match needs with methods and ensure the integrity of the research results.